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Immer is an entertainment platform with the motto 'Empowering live entertainment, unscripted autonomy.' Our goal is to provide a one-stop entertainment solution for event promotion, ticketing, merchandise purchases, music discovery, short videos, and more. At the backend, we offer event organizers perfect, customized, and precise event data services to enhance both business and user experiences, ensuring efficiency and excellence for all.

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UI/UX design
Work Flows

Information Archtecture

Competitor Analysis

Usability Testing




Paper + pencil
Adobe Illustrator



3 Days

Buying things at events often takes a lot of time

Picture this: you arrive at a crowded event, eager to grab a souvenir or some delicious food. You want to kick back in your seat but also need to make a purchase, so you reluctantly venture out. As you glance at the seemingly never-ending lines, frustration sets in, and you resign yourself to endure the lengthy wait. It significantly impacts your overall event experience. So, what's the solution?

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My role

Immer is a substantial startup team, and one of my tasks within this team is to design a service that enables online purchases of merchandise along with a delivery option.

The Event Companion Merchandise & Concessions Shopping screen offers attendees the convenience of shopping for event merchandise and concessions from their mobile devices. The design emphasizes clear product presentation and smooth checkout, enhancing attendee engagement and event enjoyment. This screen reflects immer's commitment to providing innovative solutions that enhance the overall event experience for attendees and venues alike.

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Goal of the function I designed


The Event Companion Merchandise & Concessions Shopping screen enables attendees to browse and shop for event merchandise and concessions directly from their mobile devices during events. This innovative feature allows venues to bring food items or merchandise directly to attendees without disrupting their event experience. The design focuses on showcasing products with high-quality images and detailed descriptions. Attendees can easily add items to their cart, adjust quantities, and proceed to checkout seamlessly. The user flow is optimized for a smooth shopping experience, enhancing attendee

Competitive Analysis

So far, there have been no comparable offers, so my research applied to products from the field of food delivery platforms. I examined applications like Uber Eats, Eventbrite, DoorDash, among others, which have provided valuable insights and inspiration for my design work.


Key Features and Functionality

Based on competitive analysis and stakeholder requirements, our product needs to possess the following functionalities and features.

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Product Showcase

High-quality images and detailed descriptions showcase merchandise and concessions.


​Seamless Checkout

Attendees can add items to their cart, adjust quantities, and complete purchases smoothly.


​​Venue Convenience

Attendees can enjoy food or merchandise delivery directly to their seat.

More Details...

In line with our design objectives, I found it crucial to pay extra attention to the nitty-gritty details of achieving each goal and the product design process. I also collaborated closely with fellow designers working on different features to understand their design rationale.


Following that, I incorporated more refined feature requirements and documented them in Jira to keep the team updated on our progress in real time. This helped ensure that every design decision was well-informed and contributed to the overall user experience.

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Design Consistency

When tasked with designing a new user interface, I embarked on a journey of observation and collaboration. I carefully examined the existing design elements, such as color palettes, typography, and layout styles, across various pages that had already been crafted by different team members.

UX & Visual Design

Once I've nailed down the overall style and layout, I can swiftly move to complete the initial design. This rapid design phase is crucial when time is of the essence. Throughout the process, I rely on various scenario assumptions to guide me in enriching the page's functionality.

Customized Product Selection

When users attend an event, they can conveniently explore the official event store online. Here, they have the option to purchase food, beverages, or merchandise, eliminating the need to wait in line.

To cater to the distinct requirements of food and merchandise, I've created separate detail pages, offering tailored services for both businesses and customers. Customers can customize their orders by selecting ingredients or leaving specific instructions for food orders. For merchandise, I've provided options for different colors, sizes, and other flexible choices.


Furthermore, to address the scenario where businesses do not offer delivery, I've included a notification on the page indicating whether items can be delivered to the user's seat, ensuring a seamless user experience.


Shopping Cart

When designing the shopping cart page, I ensured that users could not only view their selected items but also incorporated event information at the top to prevent them from placing orders for the wrong event.


To further enhance user experience, I included an option to change seats, enabling users to place orders for friends seated elsewhere or as gifts. Users can easily add or remove items and adjust quantities right on this page.



The order page offers two convenient methods for users, allowing them to choose between self-pickup or delivery. The specific options available may vary based on the data provided by the individual businesses. This comprehensive design ensures a seamless process, enabling users to smoothly transition from selecting items to finalizing their orders, whether they prefer to collect their items in person or have them delivered to their location.


If there was more time available…

The current version of the product has incorporated the functionalities to meet the requirements of the first version, making it accessible to users. However, despite the current design being functional, it still appears less refined. Upon conducting a meticulous analysis of user stories and delving into the process of how users interact with the product, I have identified several areas that can be improved to enhance the overall user experience.


Introducing a map feature would allow users to choose whether to share their location. It could display the locations of delivery personnel and vendors, along with real-time order preparation updates, providing a transparent exchange of information.

Enhanced Customization

With additional time, I would further customize the platform based on vendor preferences. This could include adding more options beyond food and merchandise, such as additional promotions or bundled offerings.

Multiple Vendor Selection

Considering that an event may have multiple vendors, users should have the flexibility to choose from different vendors for their purchases. This would enhance the variety and choices available to the users.

Evaluation & Rating

Implementing a user rating and review system would allow users to provide feedback on both vendors and delivery personnel. This extended feature could contribute to fostering a trustworthy and reliable platform.

Favorites List

Creating a "Favorites" feature would enable users to bookmark specific products or tickets they are interested in but may not want to purchase immediately. This feature could enhance user engagement and facilitate future transactions.

Recommendation Feature

I would implement a recommendation feature to encourage users to place orders. For instance, suggesting additional items or packages during ticket purchases could boost overall sales. Additionally, prompting users to consider adding complementary beverages during the checkout process could enhance sales.


1. Collaboration Skills


Working with a large team taught me the importance of effective collaboration. Coordinating with different team members, including developers, marketers, and other designers, has enriched my understanding of how each role contributes to the overall success of a project.

2. Holistic Design Thinking

Designing for event purchases required a holistic perspective. Considering the end-to-end user journey, from browsing products to checkout and delivery, has expanded my understanding of how individual design decisions impact the overall user experience.

3. Iterative Design Process


Being part of a large team has reinforced the importance of an iterative design process. Receiving and incorporating feedback regularly ensures that the design evolves, meeting the evolving needs of both users and stakeholders.

I'm looking for new opportunities at this moment. If you are interested in my work or willing to give me a chance to grow, I will try my best to complete every challenge!

I would love to find time and chat over tea on Zoom or Linkedin!

Get In Touch              
Phone: 517-802-0814


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